See what recently shipped, what we are building now, and what we are exploring next.
Product roadmap
Last updated 2026-10-14
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Recent updates
Shipped product that is available now.
5 initiatives
Choose your own nurturesite.com address
Once a site is on a paid plan, replace its generated address with a name you pick, from Site address on the site page. The old address keeps forwarding visitors, including links to individual pages.
Send a waiver, agreement, or enrollment packet to one person on a record by email or text, without a booking, and track each request on the record's Documents card.
Claude, ChatGPT, or Cursor connected through MCP can read and edit page sections, upload media, and publish blog posts, with a version check so no one's change is overwritten.
Visitors to nurturesite.com can start a browser voice call with an AI guide that answers questions about the product and opens the relevant pages as it talks. It is for exploring NurtureSite before signing up, not a feature of your own site.
Website logins for the people you serve
Patients, guests, households, and other records can sign in on the business website for appointments, invoices, subscriptions, and preferences. Turn it on while the site is planned or later on the NurtureSite site page. This is not a medical chart or imaging portal.
Portal connect, attribution, menu/hours sync, order-link CTA, and CRM order triggers are in product. Remaining work is free sandbox/partner credentials, first production restaurant, and Phase B ordering + Toast ccpartner / Olo Pay when write scopes are granted.
Open Dental read integration is already in product (patient match + completed-appointment outcomes). Developer portal / Read All access and the sandbox license are granted; factory developer key is configured. Remaining work is hosted-test Customer key proof (if not yet created) and readiness for the first live practice.
Connect, test, sync health, and disconnect are live in the account portal. Remaining work is practice and provider mapping UI for clearer admin sync status.
HIPAA-aware automation gating and retention controls exist; finish audit hardening before the first live practice sends real patient outcomes through CRM.
Connect a design-partner restaurant after sandbox or Standard API credentials are approved, validate menu sync and lead-to-order attribution, then enable pass-through billing when Omnivore-class fees apply.
Connect a design-partner practice after developer and customer credentials are approved, then validate lead-to-booked and lead-to-completed attribution.
Ship ready-to-use workflow templates for appointment completion, internal follow-up tasks, status changes, and consent-aware patient communication on top of existing triggers.
Add an official Zapier connector for leads, bookings, and payment events. Inbound and outbound webhooks in CRM automations already support custom integrations today.
Growth and marketplace work on top of shipped product—or bets that still need validation.
10 initiatives
Stripe platform partnership
Stripe Connect is already live for booking deposits, customer invoices, and payouts. Exploring formal Stripe Partner Ecosystem listing as a distribution channel—not rebuilding payments.
MCP connected apps already work from Integrations, including page editing. Exploring public Claude, ChatGPT, and connector-directory listings after the security checklist for marketplace submission.
The partner program, portal, provisioning, and commissions are already live, along with client logins, in-place re-pricing, and client branding. Exploring larger recruitment and enablement to grow agency adoption.
Evaluate Google Actions Center and Reserve with Google pathways so eligible merchants can surface NurtureSite booking links in Search and Maps.
Jobber marketplace connection
Explore a home-services integration that sends attributed website leads, customers, and booking activity into Jobber without replacing field-service operations.
Domain registrar partnerships
Pursue referral and provisioning partnerships with domain registrars, starting with providers that reach local businesses at the moment they need a website.
Optional third-party e-sign driver
Native compose, overlay, ESIGN disclosure, and certificate of completion already ship on each site. Exploring a pass-through vendor driver later for customers who want a third-party certificate—not DocuSign IAM, IDV, or notary.
This roadmap shows current product direction, not guaranteed release dates. Priorities may change as we learn from customers and integration partners. Shipped product features are listed under Recent updates.
Recent updates
Product updates and platform improvements already released.
Working sitemaps for live sites
Live sites, including sites on a trial, now serve a working /sitemap.xml that lists each published page and blog post once, and robots.txt points search engines to it. Before this fix the sitemap returned an error and robots.txt did not mention it. Previews, and sites whose plan has ended or is past due, still have no sitemap and stay out of search results.
Sites now bundle the icons they use instead of loading a Font Awesome stylesheet from a third-party server. The main hero photo starts loading before the rest of the page, and gallery images arrive with the page instead of after a second request. This applies to every site with nothing to set up.
Choose your own nurturesite.com address
Once a site is on a paid plan, you can replace its generated address (like your-business-a1b2c3.nurturesite.com) with a name you pick, under Site address on the site page. The old address keeps forwarding visitors, including links to individual pages, and you can switch back to an address the site used before. Up to 3 changes in 30 days, and site admins sign in again at the new address. A partner who manages the site can make the same change.
A new Notifications page in your NurtureSite account turns site reports, quiet-week tips, and new lead alerts on or off, and those emails now carry a one-click unsubscribe link. On a week with no visitors, leads, or bookings, owners of live and trial sites with visitor tracking on get a short getting-started email instead of nothing, unless they have turned off site reports or tips. Reports also end with next steps based on what the site has done so far. Account and billing emails are always sent.
Blog posts and the blog list now show the publish date and reading time, empty Tags and Categories boxes are hidden, and a post without an image gets a plain color card instead of a gray "No Image" box. Public blog pages share only the author's name and photo. On new sites, the starter blog posts use photos you uploaded as featured images first.
When we build a new site, the layout focus and tone you pick during setup now take priority over the AI's defaults, and copy is written in a voice suited to your trade, with the AI told to avoid stock phrases. Photos you upload are added to your site's gallery photos, and the widest landscape one, if it is large enough, becomes the home page hero. Your logo's typeface stays on the logo instead of becoming the heading font, and colors are checked for contrast instead of being swapped for one standard look. Refresh my brand now changes site-wide settings only and keeps colors you chose.
Testimonials show stars only when there is a real rating, service cards drop the generic Learn More link, every pricing tier shows its button, and FAQs open and close with the keyboard and screen readers. A site without a logo shows its name, the footer lists only legal pages that exist, and scroll animation is limited to the hero and one highlighted section by default, respecting visitors' reduced-motion setting. In site admin Settings, the font pickers offer 86 fonts, and body text follows the heading font unless you choose a separate body font.
On a site with more than one admin, only the site owner can start checkout or open the Stripe billing portal from site admin; other admins see the plan, status, and next bill date read-only. Other admins can no longer deactivate, demote, or delete the owner, or change the owner's email or password. If billing can't be reached for a moment, the Billing page says so instead of showing an error.
Partner portal: site controls, re-pricing, and client branding
For partners: each client site page shows its builds with failure reasons, Retry build and Redeploy site, Custom domain, and Delete this preview for sites nobody has paid for. Checkout links can be copied, emailed, or cancelled, and a paid site's monthly price can be changed in place, prorated on the client's existing subscription with commission following the new price. Under Settings → Client branding, your logo, agency name, and accent color appear on the pay page, client emails, and the client's site admin and login screens. Partner API keys now expire and can be rotated with a 7-day overlap.
If a partner agency set up your site, you get an email after your first payment with a link to set up your own NurtureSite login, where you see your site, leads, billing, and invoices. From Partner in your account you can leave the agency: your site and monthly price stay the same, NurtureSite bills the card you already use, nothing is charged again, and the agency's admin login is removed from your site. Leaving can't be undone.
Staff can open a record and use Documents → Request signature to send a document to one person on the record by email, or by text when SMS is set up, without a booking. The record's Documents card lists each request with its status, links the signed PDF and certificate, and can resend or cancel it. When staff request a deposit on a service that needs documents signed first, the customer now gets the signing link too.
Claude, ChatGPT, or Cursor connected through MCP can now list a site's pages, read and edit their sections, add or remove a section, upload media and place it on a page, and publish a blog post. Each edit checks the page's version so it never overwrites a change made in the meantime, and keeps the page's published state unless you ask otherwise. API keys made before this release need to be replaced to use these tools.
Phone support checks it's you before changing your site
Before the phone support assistant changes anything on your website, it asks for your support verification PIN or a one-time code sent to your account email. Caller ID or an email address alone is not accepted for site changes. We email you when your PIN is used on a call, and send a receipt of any change made by phone.
Your dashboard and each site page now show a This month card: leads, bookings, dollars collected, and invoices paid, compared with the same point last month. A weekly email and a monthly report carry the same numbers, and the monthly one shows what you collected next to the NurtureSite price. Payments from deposits, invoices, and website-login subscriptions count automatically.
Patients, guests, households, and other records can sign in on the business website for appointments, invoices, subscriptions, and preferences. Turn it on while the site is planned or later on the NurtureSite site page. They choose their own password. This is not a medical chart or imaging portal.
Compose or upload waivers and intake, map signature fields, and require them on a service before confirm. Native ESIGN disclosure and certificate of completion. Not DocuSign CLM, IDV, notary, or bulk send.
Site admin names the list Customers, Patients, Households, Students, Guests, or Leads. Every record has one primary contact, address-first matching for households, and a send-to policy for follow-up (Primary, Send-to, or All contacts). Invoices, Deals, Services, Appointments, and Staff keep those names.
Per-service waitlists, class email, and booking amendments
Turn on a waitlist per service. Full times stay visible as Join waitlist; when a seat opens we email the next person a timed offer to claim (and pay a deposit only if the service requires one). Appointment detail can email or move a class, cancel with Stripe refunds, and preview due/refund when you change service, staff, time, or party size.
Services can be one-on-one or group/class. Set a shared sign-up limit for business hours, or define specific class times with capacity per row. Visitors see spots left and can book for more than one person; deposits multiply by party size.
Site admins can connect their own Twilio account under CRM → Settings (Account SID, Auth Token, From number), send a test text, then SMS from lead Conversations and automations. SMS stays disabled with clear guidance until Twilio is connected—no more silent “sent” when messaging is not set up.
The drag-and-drop email designer (templates, lead compose, and automation steps) is fuller height with Insert field for merge tags, more reliable editing, and image uploads that use public Media URLs so pictures load in real inboxes.
Public pricing is now one all-in plan at $79/mo — site build included, 14-day free trial, and Search Console SEO blog included when connected. Yearly saves 20% ($758.40/year). Need more than one site? Contact us for custom hosting.
Restaurant sites can connect Toast (Standard API or partner) or Omnivore for lead↔guest attribution, order CRM triggers, menu/hours sync, and Order online links to hosted checkout. Omnivore-class API fees (~$30/location/month) pass through with disclosure; Stripe stays for reservations/deposits only.
Hosting now starts at $25/mo (Pay as you go) through Growth at $99/mo, with Custom plans available by contact. Team AI credits are shared across your sites—monthly grants and packs last 90 days; Enhanced/Premium builds include leftover editing credits that never expire. Upgrade or switch plans anytime from Billing.
The Updates and roadmap page now includes In progress, Up next, and Exploring initiatives so customers and partners can follow product direction alongside recent releases.
New comparison pages help service businesses evaluate NurtureSite against common website and booking stacks, including WordPress, Wix, Squarespace, Durable, and Hostinger.
Practice-authorized Open Dental patient matching is available in CRM automations, with completed-appointment outcomes that can enroll follow-up flows. Live practice connection still requires credentials and go-live review.
Build follow-up flows on a canvas in site admin: email, SMS, waits, conditions, tasks, webhooks, invoices, and Open Dental patient match—plus inbound webhook triggers for external systems.
Connect Claude, ChatGPT, or Cursor to your NurtureSite account via the Model Context Protocol from Integrations, with scoped tools and an activity log for support.
Site admins can invoice appointment balances or send ad-hoc invoices from CRM leads. Customers pay with a hosted link; funds go to your connected Stripe account—same Connect setup used for booking deposits.
Every help article now includes step-by-step screenshots. A sidebar and on-page table of contents make it easier to jump to scheduling, CRM, and site admin topics.
Connect social accounts in site admin
Link your LinkedIn company page or Facebook and Instagram under Settings → Social Media. Connections are handled securely through NurtureSite—no API keys to manage on your site.
Clearer phone support experience
Calling NurtureSite support connects you to a more natural voice assistant. Share your email during the call and we can follow up with login links or next steps afterward.
SEO blog post bundles
Earlier: SEO posts were sold as $5 packs. Superseded — SEO blog is included with hosting when Google Search Console is connected (see Aug 19, 2026).
New public form for copyright, abuse, or policy concerns. We acknowledge reports promptly and route them to our team.
Onboarding when you do not have a website yet
Signup and the live build timeline now make it clear you do not need an existing site to get started—just describe your business and we handle the rest.
SEO Blog from Google Search Console
Connect Search Console in site admin to generate SEO blog drafts from real query data. Every site includes a 14-day trial with 2 free posts.
Staff connect their calendars under Scheduling in site admin. New bookings appear on their calendar and open slots skip times when they are already busy.
