Product

Updates and roadmap

See what recently shipped, what we are building now, and what we are exploring next.

Product roadmap

Last updated 2026-08-08

In progress

Active engineering still unfinished.

5 initiatives

  1. Restaurant POS connections (Toast / Omnivore)

    Portal connect, attribution, menu/hours sync, order-link CTA, and CRM order triggers are in product. Remaining work is free sandbox/partner credentials, first production restaurant, and Phase B ordering + Toast ccpartner / Olo Pay when write scopes are granted.

    Toast and Omnivore POSLimitations and roadmap

  2. Dental practice-management connections

    Open Dental read integration is already in product (patient match + completed-appointment outcomes). Developer portal / Read All access is granted; remaining work is factory developer-key setup, hosted-test proof, and readiness for the first live practice.

    Open Dental integrationLimitations and roadmap

  3. PMS connection controls

    Connect, test, sync health, and disconnect are live in the account portal. Remaining work is practice and provider mapping UI for clearer admin sync status.

    Open Dental integration

  4. Patient-data safeguards for CRM workflows

    HIPAA-aware automation gating and retention controls exist; finish audit hardening before the first live practice sends real patient outcomes through CRM.

    Open Dental integrationCRM automations

  5. Live voice demo on NurtureSite

    Finish rolling out the browser demo call with voice and co-browse so prospects can walk the product with an AI guide before they sign up.

Up next

Planned after current work is validated.

5 initiatives

  1. First Toast / Omnivore production pilot

    Connect a design-partner restaurant after sandbox or Standard API credentials are approved, validate menu sync and lead-to-order attribution, then enable pass-through billing when Omnivore-class fees apply.

    Toast and Omnivore POSLimitations and roadmap

  2. First Open Dental production pilot

    Connect a design-partner practice after developer and customer credentials are approved, then validate lead-to-booked and lead-to-completed attribution.

    Open Dental integrationLimitations and roadmap

  3. Outcome-based automations

    Ship ready-to-use workflow templates for appointment completion, internal follow-up tasks, status changes, and consent-aware patient communication on top of existing triggers.

    CRM automations

  4. Additional dental PMS partners

    Add supported drivers for Curve Dental, Denticon, or tab32 when partner access, technical terms, and pricing meet our requirements.

    Open Dental integration

  5. Zapier workflow integration

    Add an official Zapier connector for leads, bookings, and payment events. Inbound and outbound webhooks in CRM automations already support custom integrations today.

    CRM automations

Exploring

Growth and marketplace work on top of shipped product—or bets that still need validation.

9 initiatives

  1. Stripe platform partnership

    Stripe Connect is already live for booking deposits, customer invoices, and payouts. Exploring formal Stripe Partner Ecosystem listing as a distribution channel—not rebuilding payments.

    Stripe Connect and depositsCustomer invoices

  2. AI assistant connector listings

    MCP connected apps already work from Integrations. Exploring public Claude, ChatGPT, and connector-directory listings after the security checklist for marketplace submission.

    MCP and connected apps

  3. Agency and reseller partner growth

    The partner program, portal, provisioning, and commissions are already live. Exploring larger recruitment and enablement to grow agency adoption.

    Partner program overview

  4. Bidirectional patient and appointment sync

    Create patients and appointment requests from attributed website leads when partner permissions, compliance review, and per-location pricing allow it.

    Open Dental integrationLimitations and roadmap

  5. Live availability from practice software

    Use provider, operatory, appointment-type, and open-slot mappings to show accurate scheduling options directly on the practice website.

    Open Dental integrationLimitations and roadmap

  6. Cross-channel acquisition reporting

    Connect campaign source, form submissions, calls, bookings, collected revenue, and practice outcomes in one conversion view.

    Analytics dashboard

  7. Google booking discovery

    Evaluate Google Actions Center and Reserve with Google pathways so eligible merchants can surface NurtureSite booking links in Search and Maps.

  8. Jobber marketplace connection

    Explore a home-services integration that sends attributed website leads, customers, and booking activity into Jobber without replacing field-service operations.

  9. Domain registrar partnerships

    Pursue referral and provisioning partnerships with domain registrars, starting with providers that reach local businesses at the moment they need a website.

This roadmap shows current product direction, not guaranteed release dates. Priorities may change as we learn from customers and integration partners. Shipped product features are listed under Recent updates.